Free · communities and organic social

Nobody posts. You built a queue.

Watch a community assemble, member by member, below.

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Six stages, and the last one is the honest one

Stage 1 / 6

01 / 05

Three numbers that tell you whether the room is alive.

Total members is not one of them. It only ever goes up, which is exactly why people report it.

Member to member

The share of replies that come from members rather than from your team. Under half and you are running a support queue with a nicer name.

Count it by hand for one week. It takes twenty minutes.
Second post rate

How many people who post once ever post again. This is the number that predicts whether a community compounds or leaks.

Most rooms never measure it and cannot say if onboarding works.
Answered in a day

What share of questions get any human reply within twenty four hours. An unanswered question teaches everyone watching not to ask.

The cheapest lever here, and the one that decays silently.
02 / 05

Five questions. Then we tell you what your room actually is.

Nothing technical. Answer five things about how your community runs and we tell you which stage you are stuck at.

The five question check 1 of 5

About a minute. We ask for your email at the end because a person writes the answer.

03 / 05

Three lessons. Free. No sign up.

Read them in an hour. Each ends with something you can change in your room this week.

Lesson 01 Community building Rooms do not grow because you invited people. They grow when members start answering each other, and there is a specific thing you do to cause that. Free Lesson 02 What a community manager does Not posting. The job is introductions, unanswered questions, and writing down the rules everybody already half knows. Free Lesson 03 Engagement strategy Engagement rate is the number everyone reports and almost nobody defines. Here is what to measure instead and why lurkers are not the problem. Free
04 / 05

One guide per question people ask.

Including the answers that mean doing less, which is most of them.

Guide Organic socialReach fell and it is not your fault. What organic social can still do, and what it stopped being able to do years ago. Free Guide Employee advocacyAsking staff to reshare company posts does not work and everybody knows it. What does, and why it costs more than a tool licence. Free Guide Ambassador programMost ambassador programmes are a discount code and a Slack channel. What makes people stay when the swag runs out. Free All Every guide →Six so far, more each week.
Free consultation

Tell us what your room looks like. We will say what is wrong, free.

How many members, how many post, who answers questions. We reply with the stage you are at and the one thing to change. No cost, no call, no pitch.

Run the free health check
Notes

Longer pieces, with the counting shown

Each one says where its numbers came from, including the ones we counted ourselves.

The first notes are being written. The lessons, the guides and the free health check already work.