Guides · one question each

One guide per question.

The things people search before hiring anybody, answered straight, including the answers that mean doing less.

Guide Organic socialSomebody is being asked why the company page gets four hundred impressions when it has nine thousand followers. Free Guide Employee advocacyThe programme launches, forty people reshare the launch post, and by week three it is eight people, all of them from marketing. Free Guide Ambassador programThree months in, the ambassador channel is quiet and somebody suggests better swag. Free Guide How to build a communityEverybody wants the growth playbook and the growth playbook is the least important document. Free Guide Measuring engagementTotal members is in every community report because it only ever goes up. Free Guide Community led growthCommunity led growth gets pitched as a cheaper alternative to paid acquisition, which is roughly like calling a garden a cheaper alternative to a supermarket. Free
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